7 Tested marketing ideas for contractors that works

Good marketing ideas for contractors will lead to more new clients. Bad marketing efforts will drain your money and time. Here is what has been working for me.

Here are marketing tips for your contractor business

1. Local SEO Strategy

Pick a marketing company that does SEO for construction companies. Look for a company with a case study for your specific industry. If a faceless company does search engine optimisation, chances are that inexperienced juniors will work on your business, not sexy, right?

• In a nutshell, first, go for easy keywords
• Ensure your kw focuses on your target audience
• Focus on content marketing that will lead to a potential clients

2. Optimise Google Business Profile

At the beginning majority of your clients will come from Google Maps. By far the most impactful thing you can do is collect reviews. Make it a company culture. Ask to review on the spot e.g. your project manager.

3. The downfall of Social Media Marketing

Forget about mindlessly posting on your social media platforms. Or registering at FMB, houzz or Checkatrade it doesn’t work. It not that simple. If you don’t have a plan don’t bother.

They all work but you need a strategy that you will stick to it and measure. Sorry to tell you but the intern or the guy at minimum wage don’t give sh*it. It like money down the toilet.

4. Build relationships with other local business

That is right; you will need to work on your soft skills and talk to people. The builder talk will not cut it. So you will need to work with an architect. Ensure your project manager does a great job with existing clients. By far, the best he can do is communicate with the client. Remember to collect customer testimonials on the spot by asking the client at the end of your job before you physically leave your job site. Please DO NOT delay it and or leave it to send via email later down the road. And that is how you get word-of-mouth referrals.

5. Need leads now. Run PPC ads.

You can retarget existing clients by running social media ads or Google Ads to target keywords your potential customers are searching for on Google. Unfortunately, most agencies will waste your money, so be careful.

6. Video Marketing for your existing projects

New leads can come from showcasing and or documenting your existing projects. Remember same video content can be reused on multiple social platforms.

7. Your contractor website is a sales page

Every word matters on your page. So do the images. If it costs you £500 to create a website, how on earth do you think you will attract clients who will pay you £ 20,000+ if you can’t even sort out your own website design? Of course, all the basic mobile-friendly website and UX needs to be taken care of, but that should be done by professionals.

By far, the best way contractor marketing idea is to invest in local SEO to get quality leads.